Losing An Argument

One loses an argument when they insult those they intend on trying to persuade. Often, the angrier the insults the more emotionally irrational an individual is and the more attune they are to their personal biases. While an argument such an individual makes may be valid, their emotional inconsistencies tend to push away those who are collectively considered "the mainstream". This leaves only those who already side with the emotionally charged individual on his or her side.